What is Founder Triage?
A diagnostic for founders whose software product is already live but isn’t converting. You enter your funnel numbers and it identifies which stage — traffic, positioning, activation, pricing, demand or retention — most likely deserves your attention first.
Is this an idea validator?
No. Founder Triage assumes you’ve launched and have real (even small) numbers. It diagnoses a funnel that exists. If you haven’t launched yet, there’s nothing for it to measure.
Do I need analytics software?
No. Rough numbers from your hosting dashboard, payment provider and database are enough. Estimates are fine as long as you use the same time period for every stage.
How much data do I need?
More is better, but you can start small. Around 30 days of data and a few hundred visitors gives a useful signal. With less, treat the result as a direction to investigate rather than a verdict.
What if I have zero customers?
That’s a valid input and a common one. Zero customers is itself a signal: the diagnosis focuses on the earlier stages to show where people are dropping out before they ever reach payment.
Is it a subscription?
No. The funnel diagnosis is free. The Full Founder Triage is a single $39 payment. There is nothing recurring to cancel.
Does it guarantee my startup will work?
No. Nothing can. Founder Triage tells you where to look first and why, so you stop spending months on the wrong fix. What you do with that — and whether the market wants your product — is still up to you and your customers.