Free tool
SaaS conversion calculator
Four numbers from the last 30 days. Four rates. The calculator shows where people drop off. It does not decide why.
Rates
What each rate can tell you
Visitor → signup
Of the people who landed, how many started. A very low rate means the visit is not turning into an attempt. That can be the page, the audience, or both. The rate cannot separate those.
Signup → activation
Of the people who started, how many reached value. A low rate points at the first-run experience: setup, empty states, time to the first useful action. It cannot tell you whether those users would have paid.
Activation → paid
Of the people who got value, how many paid. A low rate is about the offer: pain, price, packaging, trust, or a free plan that already does the job. It cannot tell you which of those it is.
Visitor → paid
The whole funnel in one number. Useful as a scoreboard. Useless as a diagnosis, because a bad top step and a bad bottom step produce the same figure.
What the rates cannot tell you
- Whether the visitors were the buyers you wanted.
- Whether a competitor, a spreadsheet, or doing nothing is the real alternative.
- Whether the price is wrong, or the problem is not painful enough to buy.
- What to build next. A rate names a step. An experiment has to name a cause.
If 500 people visit and nobody signs up, another feature probably isn’t the first experiment to run. Fix the step that is empty before you add surface area below it.
Numbers stay in your browser. This page does not send them anywhere.