How it works
Find where it breaks. Then find out why.
Most conversion problems look alike from the inside: “nobody is paying.” The fix depends entirely on which step people drop out of — and that's measurable.
Step 1: Show us the funnel
Enter visitors, signups, activated users and paying customers for a recent period. Rough numbers from your dashboards are fine.
Step 2: Find where it breaks
Each step is compared against the one before it, so you can see which transition is losing the most people.
Step 3: Investigate why
A broken step has several possible causes. Triage narrows them down to the one worth testing first.
What we look at
Seven places a launched product can stall.
Each is a different problem with a different fix. Treating one as another is how months disappear.
01
Acquisition
Are enough of the right people finding you at all?
02
Audience quality
Are visitors people who actually have the problem?
03
Positioning
Do visitors understand what it is and why it matters to them?
04
Activation
Do new signups reach the moment the product proves its value?
05
Willingness to pay
Is the problem painful enough that someone will pay to fix it?
06
Pricing
Is the price, plan structure, or upgrade moment getting in the way?
07
Retention
Do paying customers stay long enough for the business to work?
Free vs. full
Numbers show where. Investigation shows why.
Free Funnel Diagnosis · $0
Uses fixed, transparent rules on your funnel numbers. No AI, no paid APIs, no account. It tells you which transition is losing the most people and how much the sample size lets you trust that.
Full Founder Triage · $39
A research-backed look at why that stage breaks — positioning, audience, activation path, willingness to pay or pricing — with a prioritised list of what to test first. One payment, no subscription.
Free. No signup. No subscription.